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Charlotte Hornets Concept Rebrand

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#1 AAO Posted 22 July 2013 - 04:01 PM

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    Jeff "Sure I'll Start" McInnis

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Hello All



I'm a designer out of Northern VA, here is a concept I have come up with and soon planning to present to the Hornets/Bobcats organization before the rebrand. Help get the word out if you are a fan and hopefully I can get the job to brand your NBA team!


The current secondary Bobcats' logo with the bobcat head and basketball is a nice logo, so carrying part of that over for the secondary here for a smoother transition.


Feel free to check out the rest of my work in my portfolio: http://ianbakar.com


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#2 bes628 Posted 22 July 2013 - 08:44 PM

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They're cool although I can't tell on my phone if that is blue/purple or teal/Carolina blue, so obviously I would prefer the OG colors, and I would prefer the OG Hugo look for the logo. Also the jersey to say Charlotte across the front.
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#3 adam187 Posted 22 July 2013 - 08:51 PM

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saw your stuff over on r/nba the other day, it was getting a lot of love.

while i'm personally a fan of the old school look, your design is very well done. i like your home jersey and the shades of the current bobcats logo in your updated hornets logo is a nice touch.
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#4 TheDorkLord Posted 22 July 2013 - 09:38 PM

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Pretty cool, but it seems the hornet and overall theme comes across as a little too soft
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#5 Tupacalypse Posted 22 July 2013 - 09:51 PM

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I like the scheme of your jersey, I think maybe if your logo was a little more substantial/menacing it would be a perfect fit
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#6 Roon Posted 22 July 2013 - 10:05 PM

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You did a great job. Now only if it was teal and purple. I don't think there are any other options!
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#7 ammofan Posted 22 July 2013 - 10:14 PM

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Design work looks great. However it's wayy too different when compared to the past branding. Part of what makes the CLT Hornets brand so successful is the hugo the hornet logo in addition to the colors. I even argue often that the font on the front of the jersey MUST remain the same as it was(with subtle updating obviously).

But good work...I'd like to see you do something that is more of an update to the past rather than a complete change.
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#8 CampNightmare8 Posted 22 July 2013 - 10:18 PM

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Not trying to be mean or hurt your feelings you are a good designer it's just that it looks too animated for an NBA team to represent, makes it look as if it were an WNBA teams logo. Glad you chose #8 to put on the back of the jersey thought!
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#9 DCAWFAN Posted 22 July 2013 - 10:28 PM

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I think while the design does look meaner than the old hugo. At least to start the Logo and colors will have to be close to the classic hornets. Even the likely purple and the variation of blue will cause some uproar from the new "fans", even though i personally thinks looks fresh and isn't that bad.
Your design could work 10 or so years down the road with some slight modifications though.
Good Work!

Go Panthers, Go Hornets, Go Hurricanes - War Damn Eagle

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#10 WvsMC Posted 23 July 2013 - 12:03 AM

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The Hornet kind of looks like a Pokemon, so I'm all for this.

Everything else looks amazing, no doubt.
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#11 Pepperz Posted 23 July 2013 - 12:11 AM

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needs more teal and purple.
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#12 DashGlobal Posted 23 July 2013 - 12:25 AM

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I fine with a darker/deeper purple as the primary with teal, and white.

I like the designs except for the all teal uniform. Looks like a WNBA uni.

The logos look cool to me.
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#13 TooCool Posted 23 July 2013 - 04:44 AM

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I reakon the logo is pretty damn cool
Nice work!

praise_the_sun_banner_by_mrwallas79-d53g

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#14 alfie6 Posted 23 July 2013 - 05:54 AM

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i love that the hornet is carrying a basketball. awesome lol.
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#15 Isguros Posted 23 July 2013 - 06:47 AM

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I like your design! I love it how you kept the color scheme. Everybody says their glad we're going back to the Hornets, but we never were the Hornets, the guys in NO were. GOOD JOB!
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#16 Dunk Posted 23 July 2013 - 07:50 AM

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A couple of comments.

I like your logo and Hornets design, I think I see where you're going there.

There's a few Queen Cities in the U.S. :( I think you are better off just going with Charlotte. I know Cincinnati is also the Queen City, for example and remove allusions to the crown and stuff like that.

Why no pinstripes on the uniform? If not that, why not try to work in like a bit of honeycomb pattern somewhere either on the shorts or some kind of mesh or something?

I think people are going to insists on some type of teal. I like these shoes as inspiration. I like the contrast with the grey in the logo.
http://www.tjskl.org...-pz226aeaa.html
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#17 Jennings Posted 23 July 2013 - 07:51 AM

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Good design. To me you can't change Hugo!! It's like changing the swoosh.

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#18 Mustachio Posted 23 July 2013 - 10:11 AM

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I love the logo work. I think whatever happens that face forward Queen City logo should be used as an alternate down the road maybe. Its pretty slick. I don't care for the uniforms, although I've pretty much determined that the uniform is never gonna please everyone.
Into the crevasse!

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#19 AAO Posted 23 July 2013 - 11:02 AM

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Thanks for all feedback. Funny you should mention pinstripes and honeycomb patterns because I have another uniform set I did with just that:

The Queen City logo/moniker is kind of ambiguous. That does not have to be a part of the set.

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#20 CharlotteIllini88 Posted 23 July 2013 - 12:02 PM

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I think these designs are very nice in and of themselves. My only problem with them is that there is nothing pulled from the old Charlotte Hornets. Now, I don't think we need to have everything exactly how the original Charlotte Hornets had them -- colors, logos, fonts, uniforms -- but something has to remain mostly the same. For example, if the colors are changed to purple and light blue instead of teal, and the uniforms have a different look, that's fine as long as the Hugo logo remains. Personally, I think in either case the Hugo logo should remain. I don't mind it being cleaned up a bit, though. As for a secondary logo, I'm all for them creating a brand new one. The one here (Hornet head in the basketball, ala the current Bobcats logo) looks great.
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